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Sep 10, 2012

Claudia Keller Joins LA's Promise as Vice President of Family, Community & Health!

LOS ANGELES, CA (September 10, 2012) – LA’s Promise announced today that Claudia Keller has joined the organization as Vice President of Family, Community & Health. With an impressive ability to cultivate relationships, Keller will strengthen the organization’s community partnerships, deepen the engagement of parents in supporting their children’s academic success and further propel its school based health and wellness programs.

“LA’s Promise is extremely fortunate to welcome Claudia. Her strong track record in non–profit management and her ability to bring high quality services to Angelenos speaks for itself,” said Veronica Melvin, President and Chief Executive Officer, LA’s Promise. “She has demonstrated her ability to drive new initiatives, execute programs and lead a successful team. Her expertise will benefit students, families, schools and the broader South Los Angeles community.”

Keller comes to LA’s Promise with more than 20 years of experience. She had a distinguished career in the fashion industry before becoming Senior Vice President & Executive Director of the American Heart Association (AHA), Los Angeles.  During her seven–year tenure with AHA, she established a partnership with LA’s Promise, implementing Teaching Gardens at each LA’s Promise school and integrating health and nutrition programming into classrooms. She led the largest fund development campaign in the Western United States and built one of the most diverse boards of directors in the history of the Association. While at AHA, she focused on individual gifts and cause sponsorship and was responsible for 20% growth in revenues.  Before joining AHA professionally in 2005, Keller led a successful Go Red for Women fundraising effort raising $200,000. She served for one year as the AHA’s Orange County Division Board of Directors.

“I am excited to join the team at LA’s Promise and fortunate to have this opportunity to work with exceptional school leaders as we empower the next generation of students and their families,” said Claudia Keller.  “The foundation for healthy and academically successful students begins with informed and involved parents and incorporates coordinated community supports. I look forward to working with all community stakeholders towards the success of our students.”

A native Spanish speaker, Claudia is actively involved in her community, volunteering for Amnesty International and Habitat for Humanity. She earned her B.A. in Political Science from the University of California at Irvine.

Claudia will lead several LA’s Promise programs including, 7 to 7, Health and Wellness and Promise Parents.


About LA’s Promise

LA's Promise is radically improving the education, health and social outcomes for thousands of youth in one South Los Angeles community – LA’s Promise Neighborhood. Through a robust school turnaround model, LA’s Promise partners with a cadre of schools committed to ensuring that students growing up in poverty receive an excellent education. 

LA’s Promise Neighborhood that includes two large South LA high schools (Manual Arts and West Adams Prep) and one middle school (John Muir) operated by LA’s Promise in a first–of–its–kind performance contract with the Los Angeles Unified School District. Within this zone, LA’s Promise transforms chronically failing public schools, opens new schools and remakes schools into community hubs that offer comprehensive support services for students and families. By doing this, LA’s Promise will prepare every child in LA’s Promise Neighborhood to be college and career–ready, healthy and successful in life.